INTELLECTUAL TRAVEL
European Coats of Arms as Keys to Routes: Intelligent Journeys, Hidden Locations, and Cultural Codes.
Autoheraldry is a rare attempt to combine the incompatible: strict heraldry and living travel.
A coat of arms is more than just a symbol. It is a distillation of history, ambitions, conflicts, and character. And, what's especially gratifying is that it still lives on in Europe, even on license plates in some countries.
One sign — and you're no longer just looking at a region, but at a story with a sequel. Interest in coats of arms naturally leads further: to Europe's less touristy destinations, ancient cities, Alpine villages, castles, lakes, and ski resorts. These are journeys where the route is built not according to a checklist, but according to meaning.
AUTOHERALDRY
Europe Beyond the Guidebooks: Discover Germany, Switzerland, Austria, and the Netherlands through coats of arms, hidden stories, and unforgettable places.
In the Spotlight
Explore Autoheraldry
Travel Beyond the Guidebooks
The Coats of Arms of Europe Are the Key to Its Routes
A coat of arms is more than just a symbol. It is a distillation of history, ambition, personalities, and fascinating stories. And, perhaps most remarkably, in parts of Europe it is still alive today — even appearing on vehicle registration plates.
A coat of arms is also a key to a different Europe: hidden routes, historic towns, forgotten treasures of culture and history, castles, and mountain resorts far from the crowds.
Recent Discoveries
MEANINGFUL TRAVEL
Alluring Switzerland – where to go this spring
The canton of Thurgau awaits you
There's always a lady here who can help you.
Canton Vaud - the "Swiss Riviera"
We invite you on a stroll along Lake Geneva
Basel State is unique
The canton looks to three countries at once: Switzerland, Germany, France.
Switzerland's Wild West
The Jura canton is reminiscent of Montana and Grand Canyon
SIGHTS OF EUROPE
TRAVELING WITH COATS OF ARMS
Autoheraldry combines a passion for European travel and an attention to details that are often overlooked. Germany, Switzerland, and Austria are countries where every turn conceals not only landscapes but also meanings: coats of arms, legends, architecture, history, and local traditions.
These aren't just European landmarks—they're entry points into history. Here, a route can begin with a small symbol and end with a cozy mountain hotel, a stroll through an old town, or a perfect descent down a snowy piste. Traveling with coats of arms is when you don't just look, but understand where you've come.
WE TALK ABOUT TRAVELING OFF THE TOURIST ROUTES
Architectural masterpieces, cathedrals and castles
Ski resorts, sports facilities
Places from famous books, paintings and films
ALPINE SKIING
Winterberg is a bit of a surprise, but they bill themselves as the "Kingdom of Snow." Comfortable, well-groomed slopes on seven mountains offer snowy fun.
CARINTHIA: SKIING
One of the most beautiful Austrian ski resorts in southern Austria, Nassfeld, on the border with Italy, offers sunshine, panoramic views, and a truly Italian Savoyard feel.
SALZBURG: ALPINE SKIING
Gastein is an entire valley of resorts: Bad Gastein, Bad Hofgastein, and Dorfgastein. The valley is united not only by skiing but also by thermal springs.
Are you tired of standard routes and looking for meaningful adventures?
We offer unique travel scenarios where you become the main character!
Your cozy hotel or cafe, museum, transfer or rental deserve more attention
We'll help you become a focal point for meaningful travelers!
CASTLES OF EUROPE
COATS OF ARMS AND HISTORY
UNIQUE PLACES
WHERE TO GO SKIING
HIDDEN MASTERPIECES